South Australia
Wolf Blass Red Label Tawny 750ml
We stock it because it is number three in ALM's wine-other segment with 4.40% share, up from fourth last year. Tawny has a loyal and badly under-served audience.
750 mL17.5%10.0 std
$8.99
The range
Fortified and dessert wine — the category Australia does as well as anywhere and almost nobody talks about. Rutherglen muscat, Barossa and McLaren Vale tawny, and Penfolds' Grandfather and Great Grandfather rare tawnies.
These keep for months after opening, unlike table wine, so a bottle is not a commitment to finishing it in an evening. Serve slightly chilled.
7bottles. Every one with a reason written against it.
South Australia
We stock it because it is number three in ALM's wine-other segment with 4.40% share, up from fourth last year. Tawny has a loyal and badly under-served audience.
750 mL17.5%10.0 std
$8.99
Barossa Valley, South Australia
We stock it because a fortified wine is the one bottle on this shelf that is better a month after opening than a week after, and this is the least expensive way to find that out.
375 mL19.0%5.6 std
$26.99
Rutherglen, Victoria
We stock it because it is the single most distinctly Australian thing in the range: there is no equivalent made anywhere else, and most people who try it have never had anything like it.
750 mL17.0%10.1 std
$122.99
Barossa Valley, South Australia
We stock it because it is the bottle people buy for a birth year or a retirement, and because it will still be drinking well long after the occasion.
750 mL20.0%11.8 std
$110.99
Barossa Valley, South Australia
We stock it because aged Australian fortified is world class and almost nobody markets it. It is also the strongest gift on the list for someone who already has everything.
750 mL20.0%11.8 std
$350.00
New South Wales
We stock it because it is number three in the state in its segment, and because it is the cheapest thing in this range that will still be good six months after it is opened - which is the whole point of a fortified wine and something no other bottle here can claim.
750 mL17.5%10.4 std
$8.99
South Australia
We stock it because it is number eight in the state in a segment nobody merchandises any more, and because the customer who buys it has usually been buying it for forty years and cannot find it.
750 mL17.5%10.4 std
$14.99