The range
Moscato — low in alcohol, sweet, lightly fizzy and unapologetic about it. Brown Brothers made the style popular in Australia and still sets the benchmark, in both white and pink.
Serve it properly cold. It suits fruit and lighter desserts, and it is a reasonable choice when not everyone at the table wants something dry.
5bottles. Every one with a reason written against it.
South Eastern Australia
We stock it because it is number two in ALM's national moscato segment with 9.28% share, held from last year. Moscato buyers shop by brand and by format, and this is the litre answer.
1000 mL6.0%4.7 std
$11.99
South Eastern Australia
We stock it because it is number five in the state and it holds the entry price in a category where the entry price does most of the work.
750 mL7.5%4.4 std
$5.99
South Eastern Australia
We stock it because it is number four in the state and the cheapest bottle in this whole range, and because moscato is more often bought for a group than for a glass.
750 mL7.5%4.4 std
$7.99
King Valley, Victoria
We stock it because it is number two in the state, and because between the two of them Brown Brothers hold more than a quarter of everything sold in this category.
750 mL5.5%3.3 std
$15.99
King Valley, Victoria
We stock it because it holds 18.81% of the segment in New South Wales and is number one nationally, and because it is the lowest-alcohol wine on this shelf by a wide margin - roughly a third the strength of the reds.
750 mL5.5%3.3 std
$15.99
