South Australia
Penfolds Grange
We stock it because Grange is the most searched Australian wine there is. Whatever else is on the list, customers check whether Grange is on it.
750 mL14.5%8.6 std
$1,209.99
South Australia
We stock it because Grange is the most searched Australian wine there is. Whatever else is on the list, customers check whether Grange is on it.
750 mL14.5%8.6 std
$1,209.99
South Eastern Australia
We stock it because it is number six in the state and because it does the same job as the Koonunga Hill blend several dollars lower, which is a question customers ask directly.
750 mL13.5%8.0 std
$8.99
South Australia
We stock it because shiraz cabernet is an Australian idea before it is anyone else's, and because this bottle is number five in the state while the two single varieties are one and three - the customers are not choosing between them, they are buying all of them.
750 mL14.5%8.6 std
$19.99
South Eastern Australia
We stock it because it is number three in ALM's national still red segment with 1.38% share, up from fourth last year. A litre of drinkable shiraz at this price has a permanent audience.
1000 mL13.0%10.3 std
$10.99